The story was explained in a YouTube video titled "I Did the First Rickroll (w/ Proof)" uploaded on August 7th, 2015. YouTuber Erik Helwig claims to have prank called a Michigan radio station after a sports game and played "Never Gonna Give You Up" over the phone on August 31st, 2006. Upon its initial release, the single became a number one hit on several international charts, including the Billboard Hot 100 and UK Singles Chart. Rick Astley's dance-pop single "Never Gonna Give You Up" was originally released as part of his 1987 solo debut album Whenever You Need Somebody. Since May 2007, numerous versions of the music video on YouTube have garnered hundreds of millions, largely driven by the widespread practice of "rickrolling" and subsequent resurgence in popularity of the song over the following decade. Rickrolling is a bait-and-switch prank that involves posting a hyperlink that is supposedly relevant to the topic at hand in an online discussion, but re-directs the viewer to the music video of "Never Gonna Give You Up," a 1987 dance pop single by English singer-songwriter Rick Astley.
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